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Identifying key relationships, seeing things through stakeholders’ lenses, and establishing mutual understanding and respect through high quality interactions are key to building a reputation for commerciality.

This session helps in-house lawyers take a more intentional approach to developing and showcasing their commerciality within business relationships.

Key take-aways:

• Increased awareness of what underpins the relational aspect of commerciality.
• A structured approach to developing and showcasing commerciality within business relationships.
• The opportunity to evaluate your current approach and identify specific strategies that will enhance your reputation for commerciality

Mark Franklin – Strategic Client Business Development Lead & Head of Senior Partner Engagement at DLA Piper

Mark Franklin is a Partner in the firm’s London-based Aviation Group. He is well versed in managing aviation tasks ranging in breadth from handling the legal aftermath of major air disasters (fixed and rotary wing) for airlines, product manufacturers and aviation service providers, to structuring deals which navigate barriers to airline business imposed by international air law (such as nationality of ownership/control of airlines, and limitations of on the commercial transfer of airport slots).