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This webinar explores the science of influence and how it shapes client decisions. During this webinar, speaker Martin John cite's real-world studies to explain 3 of Dr Robert Cialdini’s 7 universal principles of persuasion: Reciprocity, Liking and Unity.

Using a practical three-point ethics test, Martin demonstrates how to apply these science-backed principles directly into the behaviours that drive client decisions - confidently and commercially without crossing the line into manipulation. Expect practical techniques for strengthening relationships, accelerating buy-in, and improving the effectiveness of both online and offline conversations with clients and colleagues.

Martin John
Founder, Martin John Training

Martin is a founding member and licenced trainer of the Cialdini institute, having been personally trained by Dr Robert Cialdini – the most cited living social scientist. He specialises in helping professionals build stronger relationships, improve their communication, and get to hear “yes” more often through the use of ethical persuasion.