This webinar is the second of our 2023 WIN webinar programme, which is offered as part of our global WIN (What In-house lawyers Need) programme.

This session has been designed to help you take a more intentional approach to developing and showcasing your commerciality, in order to enhance your contribution to organisational success as well as your professional reputation.

Behaving commercially and being perceived as commercial are two different things. Getting others to recognise our value and perceive us as commercially savvy involves developing additional skills and creating high-quality relationships with different stakeholders.

Key take-aways of this session:

  • Increase awareness of what underpins a reputation for commerciality.
  • An opportunity to evaluate your approach and identify specific strategies that will enhance the commerciality of your relationships.
  • And a practical model that provides you with a structured approach to developing relationships that showcase your commerciality.


17 May 2023, 9AM – 10AM BST

17 May 2023
Start time
09:00 AM
End time
10:00 AM

Mark Franklin

Mark is an accredited business coach and the Managing Director and founder of Freefort. Mark works primarily with law firms and in-house legal teams, but also with financial institutions, corporates and SMEs providing business coaching, facilitation and consultancy.

Mark's areas of expertise include strategy, leadership, transition, integration, business development and facilitation. He has advised clients at board level on strategic matters such as opening offices in new markets, new service lines, business planning and enhancing market profile.

He is particularly passionate about how the dynamics of law firm partnership impact culture, careers, leadership, client generation and service delivery. Through his work in this area, Mark was invited to become a member of the Association of Partnership Practitioners.


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Sample Video