This session is based on five years of qualitative research to generate insight and understanding into the differences and drivers between the generations, and how these affect our lives and businesses in professional services. Through unvarnished and honest research, we have understood the friction points which understandably exist between the different generations and help to answer why deep differences in generational groups are creating challenges within businesses and threatening “business as usual” practices.

How to manage and motivate staff has long been one of the key issues that decides the success, or otherwise, of teams in businesses. But without understanding the attitudes and values that we absorb as we grow up, businesses and leaders are at risk of designing a “one size fits all” approach. Here, neither carrot nor stick is motivating due to a lack of understanding of the values, drivers and needs of staff.

Radical changes to economics, politics and the environment have created psyche shifts in employees who increasingly are critical of organisations which they feel are “out of touch” with the realities of modern-day life and business. Based on confidential interviews with talent in the legal profession, we have gained insight into why high salary can be demotivating; why “top talent” are now choosing to opt out of competition; the impact of “always present” office culture – as well as how COVID-19 has managed to provide positive opportunities that can benefit outgoing and fast moving businesses.

Please note, due to the popularity of our programme, event spaces will be prioritised for WIN registered users. If you are not registered for WIN, you may be placed on a waiting list. Access the registration form.

Joining instructions will be sent prior to the webinar.

For more information

Please contact The WIN Team with questions.


Workshop outline

  • Understanding and overview of the generations
  • Why, and how, cohort differences affect business operations
  • How to manage and lead better cross generational teams in house
  • COVID-19 business responses, and how different generational needs play in

There are no available dates.

Select a local version of the site

We currently have tailored information available for the following countries and continents:

No WIN in your country currently?

There are plans to expand WIN more broadly, so please register your details to be kept up to date on dedicated WIN events in your region. Alternatively, please contact the relevant marketing contact in your region with your ideas about WIN or the support you need as an in-house lawyer.

Sample Video